OTT platforms are gaining users at a fast pace these days.
Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.
However, as subscription fees keep rising and extra costs are added,
more users are looking at ad-supported free services.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
Where did OTT streaming start?
Unlike traditional cable or satellite TV, OTT began by delivering content directly over the internet.
Thanks to mobile and tablet accessibility,
more people started using these services.
Especially as people spent more time at home during COVID-19,
OTT usage increased dramatically.
The appeal and limits of OTT services
OTT’s core benefit is selecting content based on personal taste.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
There are also some limitations.
Growing costs create frustration for users.
User sensitivity to pricing continues to grow.
What is ad-supported streaming?
Free streaming provides content at no cost in exchange for watching ads.
Content becomes accessible without subscription fees.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Although ads appear, users save money while platforms earn revenue.
Why is FAST becoming popular?
FAST services are quickly settling into the market.
As more website people look for free entertainment after the pandemic, ad-based platforms gained focus.
New ad-supported services are expanding globally.
More genres mean broader appeal.
In conclusion
Cost pressure drives users toward free platforms.
Comparing services and choosing what fits your lifestyle can be enjoyable.
Content consumption will keep evolving.